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Cassaundra

Peterinelli

CRM & Digital Marketing Specialist

35mm film by Cassaundra Peterinelli

Trail Run Match Quiz: Lead Gen & Personalized Nurture

Built a multilingual lead-gen quiz end-to-end on SFMC CloudPages. SQL logic. Journey Builder automation.

Re-Engagement Automation

Lifecycle journey targeting lapsed customers.

Click to open rate strategy & framework

Diagnosed a 0.67% CTOR problem, built a content framework, and lifted results 2.45x. Adopted across the NORAM program.

Deer Valley Product-Test Review Journey

A personalized post-demo journey built to turn ski tests into product reviews.

Email Design Archive

Selected email designs and copy

Sendy McSendersonn

An personal, outdoor content creator persona built from 0 to 16.5K followers on one idea: the outdoors are for everyone, no matter how you send it.

Writing Samples

A bite-sized sample of my favorite writing pieces.

35mm film photography + random side projects

01 / 08

Trail Run Match Quiz: Lead Gen & Personalized Nurture

Built a multilingual lead-gen quiz end-to-end on SFMC CloudPages. SQL logic. Journey Builder automation.

Six years of sends, sequences, and stories. Here's the highlights:

CRM, copy, and content.

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