Re-Engagement Automation
A strategic approach for reactivating latent users and maximizing customer lifetime value through targeted messaging.
Problem
Winter buyers unaware of the new trail running and spring/summer range.
Opportunity
Lapsed customers convert at significantly higher rates than new shoppers, up to 9× higher.
Solution
A structured two-email automation: reintroduce the brand, then offer a compelling incentive for non-converters.
Email 1
Triggers when contact reaches 180+ days with no follow-up purchase
 € 11,232.06 revenue | 65 ordersÂ
(from 3/19/25Â to 8/4/26)
A product-forward email highlighting new, seasonally rotating flagship products. Benefit-first copy, no discount. Goal: reintroduce the brand's year-round range and drive full-price engagement.
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Email 2
Triggers if no purchase from Email 1 within +7 days
 €26,363.74 revenue | 124 ordersÂ
(from 3/19/25Â to 8/4/26)
A warm "We Miss You" message with a 15% discount code. Dynamic outdoor imagery to evoke nostalgia and excitement. The offer is the final push—not the lead message.