Sendy McSenderson is an outdoor content persona I built from scratch, starting in 2020, when snowboarding entered my life and changed everything. The account grew from 0 to 16.5K followers through platform-native content, authentic storytelling, and a clear point of view: the outdoors are for everyone, no matter how you send it.
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Today it reaches an average of 500K people per month with a 14.4% engagement rate—well above the 1–3% industry average. This passion-project-turned-alter-ego has kept my social media skills sharp, secured brand partnerships with leading outdoor brands, and helped me learn about thoughtful negotiation, deliverables, and affiliate programs from the creator side.
Sendy?
Who is
My
Mission
Make outdoor culture feel welcoming, not competitive.
Normalize starting late and doing things your own way.
Build a life around what you love by prioritizing joy, consistency, and real experience over perfection.
Sendy McSendersonn exists to remind people they’re already allowed to be here: on the mountain, on the trail, and in the life they’re building around what they love.
Creator Stats & Insights
16.5k
14.4%
Followers
Engagement Rate
Audience Aged 18-44
77%
USA
61% Follower Location Base
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