Opportunity
Deer Valley Automated Journey
A personalized post-demo journey built to turn ski tests into product reviews
My Role: Identified the data opportunity, redesigned the contact-upload process, built the automated journey in Salesforce Marketing Cloud, and partnered with Bazaarvoice on dynamic review links.
Rossignol’s Deer Valley Test Center collected valuable guest data after each ski demo, including contact information, location, and the exact ski tested. But the existing upload process could not retain product-level test data, and there was no relevant follow-up after a guest’s day on the mountain.
Problem
I saw an opportunity to treat each ski demo as more than a lead. By following up with the specific product a guest tested, we could extend the Deer Valley experience, make customers feel recognized, and collect the product reviews Rossignol needed—without turning the message into a sales push.
I created a new Salesforce Marketing Cloud upload structure that assigned both the Deer Valley test-center experience and the individual demo ski to each contact. In partnership with Bazaarvoice, I developed product-specific review links and built an automated journey that dynamically referenced the ski each guest tested. Every customer received a tailored thank-you email and landed directly on the correct product-review page.
Solution
Results
3,541 emails sent
32 reviews collected
62.93% open rate
5.05% unique clicks
